Evolution of Communication Tech: The First iPod

iPod's iconic silhouette ad campaign was a staple of the mid-to-late 2000s

The iPod.
One of the most (if not THE most) influential, innovative, and significant tech creations from the past 20 years is the creation of iPod. This device single-handedly took over the MP3 player industry. I remember how desperately I wanted one when I was  growing up. It was EVERYTHING! I always jumped at a chance or excuse to use my sister's iPod silver iPod nano. For whatever reason, I was incredibly fascinated by the smooth clickwheel and the way the album art switched from one to another with each song.

The 1st Generation iPod

Released in November 2001, the first generation iPod only came in two configurations: 5 GB & 10 GB. That's about 1000 and 2000 songs, respectively. Prices starting from $399-$499, there were several factors that led to the mammoth rise and prominence of the iPod. It was smaller, had more storage, and more battery life than existing mp3 players. It's unique interface also made significantly easier to use. The convenience of the iPod was further increased with the launch of iTunes in 2003.

The impact of this first iPod has been monumental in the world of technology and communication. It quickly revolutionized the way we consume music. Ever since 2008, Apple has controlled AT LEAST 70% of the market share on digital music players. The iPod was also Apple's first major product, spurring 15 other iPod models (Classic, Mini, Nano, Shuffle, Touch, etc) as well as the iPhone.

It also helped open the door to a whole new industry of tech accessories. The abundance of cell phone cases and covers, screen protectors, charging docks, and other such products that we see so often today largely have the launch of the iPod to thank.

My Online Footprint

This week we were prompted to perform an audit of our online presence. I hadn't tried googling myself in a long time so I was excited (and slightly nervous) to see what I would find. Once I got my first smartphone as a freshmen in high school, I quickly became enthralled with the seemingly endless possibilities and infinite world of the social media. Nowadays, I'd like to think that I'm pretty responsible online as it pertains to the information I allow about myself but we'll see...

So it turns out, its not very easy to find me information about me via simple Google search. I guess the name "Kiara Johnson" is JUST common enough to hide me among the masses. The few things I found about me were usually related to my high school lacrosse career, a few local news articles here and there but even that was pretty hidden in the search. I was pleasantly surprised to find so little about myself and breathed a sigh of relief.
Next, I decided to take a look at my Instagram as an outsider looking in to see what a stranger could possibly learn about me. Here's some of the things a stranger could learn about me from my Instagram (my posts and posts I'm tagged in) at this moment:
- My age and birthday
- I have two older sisters and a brother
- My parents' faces
- Where I went to high school
- Where I go to college
- When I graduate from college
- That I played lacrosse in high school (more specifically, that I played goalie)
- That I was nationally ranked goalie at one time
- That I sing in a gospel choir here on campus

Granted, its not a lot of super personal information since I don't post on Instagram that often but there is a lot of things relating to my personality, hobbies, and close friends and family as well.
I always thought I was comfortable with how my social media/online presence reflects me, but I definitely think its wise to review it every once and a while.

Penn State Football Letter & Internet Proximity

If there's one thing Americans love...it's sports.

More specifically, football.

We view our athletes as these larger-than-life figures that exist to do our bidding and nothing more or less. We tell them to "Shut Up and Dribble" and expect them to fit whatever mold we cast on them This misguided sense of entitlement combined with the increased access and connections we have through social media and the internet can lead to incidents such as what occurred back in October when Jonathan Sutherland, star safety for Penn State's football team, received a letter criticizing his dreadlocks.  **See Below**

Aside from the blatant racism contained within the letter, the thing that really intrigued me about this entire fiasco is the boldness behind the letter. Regardless of whether the letter actually came from an alumni, the problem lies in the writer's assumption that they are somehow entitled to some kind of input regarding Sutherland's appearance simply because he plays for Penn State.

Because of the internet and social media platforms, people have a totally new level of access to their favorite actors, singers, and celebrities.

Echo Chambers: Lost in a Personal Abyss

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One of the great things about social media platforms is that they allow the users to have control the kinds of content they do/do not want to see. Functions like "mute", "unfollow", "block", "unfriend", give users to curate their own newsfeeds and timelines. Of course this is helpful when you're trying avoid seeing your ex's posts on your timeline or when you're sick of seeing that one viral meme, but it can also have some pretty damaging results.

Do you find that you only obtain news from the same news source? Do you simply read the headlines as opposed researching the stories? Do you see the same kinds of information from the same sources? Does the information you see bolster or strengthen your own preexisting views?
If you answered yes to one or more of these, you could be caught in an echo chamber.

An echo chamber is an environment where a person only encounters information or opinions that reflect and reinforce their own. These most commonly occur within the digital walls of social media platforms and are often influence through confirmation bias, which is tendency to favor information that reinforces existing beliefs. The personalization of our timelines means that we tend to like, share, repost, and follow content that aligns with our beliefs and values, whether that's religious, social, political, etc.

There are several dangers in echo chambers, one of them being that we may begin to accept information that isn't necessarily accurate simply because it LOOKS like something we'd want to be true. On the reciprocal, when we ARE presented with facts and legitimate evidence, we can be more likely to dismiss it , simply because we may not like it. It can also become difficult to distinguish fact from opinion within the confines of an echo chamber. When everyone is only receiving news and information that they agree with, we become less informed and more divided as a society.

The first step in breaking out of an echo chamber is to first acknowledge that you've fallen into one. Once you have recognized that, the rest of the process is much easier. Next, diversify your news sources and outlets. The chart below shows dozens of news outlets and arranges them on a spectrum of political bias. Taking a minute to locate which news sources you view and where they fall on the spectrum can make a huge difference. The final step to breaking an echo chamber is to check your news against other sources. Seeing how other news outlets are covering a story you're interested in helps ensure the validity of the information you're receiving.

Diffusion of Innovations: Twitter

I'd like to think of myself as somewhat of a social media aficionado, especially as it pertains to Twitter. It is how I receive most- if not all- of my news and it is the medium through which I stay connected with many people I know. I thought it apropos to apply Roger's Diffusion of Innovation theory to this extremely popular platform and its history.

• Experimental
• 2006 - Twitter co-founder Jack Dorsey originally develops Twitter as an SMS-based communications platform where friends could post status updates and keep tabs on one another. On March 21, 2006, Dorsey sent the first tweet.

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• Take Off 
• April 2009 - A Twitter feud between Ashton Kutcher and CNN over who would be the first to reach one million followers (Kutcher won) followed by Evan Williams (co-founder and then-CEO of Twitter) appearing on "The Oprah Winfrey Show" to set up her account leads to record-setting rates of new user sign ups.
• September 2011 - Twitter reaches 100 million users

Tipping Point ⇉ October 2012 - Twitter acquires Vine

• Saturation
• December 2012 - Twitter passes 200 million monthly ACTIVE users
• February 2013 - I joined Twitter

• Maturation
• 2014-ish

The growth of Twitter has been very interesting to see and experience. Twitter was the first social media account I ever made, way back in 2013 and I believe that, more than other platforms, it has really taken on a mind of its own.

Twitter currently has more than 330 million active users